Project overview

My role

Product Designer & PM

Team

5 persons

Client

Timeline

4 months

Treasora is an AI-supported budgeting and workflow tool for government emergency management, designed to help users create, review, and approve mission assignments, cost estimates, and transactions more efficiently.


We partnered with PFF to explore this new system for supporting related finance teams through complex tasks.

Domain

AI Workflow

B2B SaaS

Web & mobile design

Financial Operations

Intro & research

PFF helps nonprofits, government agencies, and small organizations manage emergency financial planning and budgeting.


The work itself is time-sensitive, compliance-heavy, and often fragmented across complex systems.

Picture from reference system - InCEP

Building product understanding

through multiple research inputs & outputs

Internal documents

Understand the current state and planned direction

Competitive analysis

Review the gap and the trend, find new opportunities

Client conversations

Clarify the core requirement and align product details

InCEP review

Walkthrough the system and understand basic flow

Information architecture

Which workflows mattered most

Persona

Who we were designing for

User stories

What the MVP should prioritize

Challenges & strategies

4 Key challenges

Through client conversations and current system walkthroughs, I realized the core challenge was not just improving the interface. PFF needed a clearer product direction for a complex emergency finance workflow.

Fragmented workflows

Users needed to move across multiple modules and screens to complete financial tasks.

Heavy terminology

Terms like MA, CE and spend plan lines created friction for new or less technical users.

Unclear AI role

AI support direction was vague, no clarity about how to incorporate AI

Expanding MVP scope

Client conversations often introduced new feature ideas, making prioritization difficult.

How to make complex workflows

easier to navigate?

To solve the uncovered challenges,

I focused the design strategy on making complex financial workflows easier to navigate, review, and act on with confidence.

01

Guided task entry

Quickly start key workflows without searching across modules

02

Structured forms

Break complex financial tasks into clear, step-by-step sections

03

AI review support

Bring Al insights and approval summary into one review context

04

Consistent feedback

Use inline feedback to make system responses clear

Key feature design

FFEATURE1/

AI interaction

STEP1/Exploration

One of th key features was AI supporting workflow. Original product did not embedded with AI feature, I reviewed similar products and patterns to identify where it could support users:

Key data support

Review support

Chatbot

STEP2/Design & iteration

Explore diverse design pathways of AI assistant

Summary Banner

Quickly tells users the key issue or conclusion;

Lightweight and less disruptive

Need a clearer action if users want more detail

Entry Icon

Creates a clear AI feature presence

Unclear what users will get after clicking the button

Inline Autofill

Auto-fill from similar MA

Useful for repetitive financial inputs

Higher trust risk; users may not understand the source

Usability test

Users need an AI assistant

that’s simple and easy to understand

V1 Clearer layout

Provided users with a quick, readable conclusion at the right moment while keeping the main form experience focused.

V2 A smoother interaction

Reduced the visual interruption from the dark overlay, easier to check content


Added a “View Findings” entry point, connect findings with key information

Other features

FEATURE2/

Reducing manual judgment

in complex forms


Speed up and reduce manual decision-making

Increase trust by making AI suggestions more transparent and reviewable

FEATURE3/

Making submission

progress visible


Provide users with a clear view of submission status

Easier to review past actions and decision records

FEATURE4/

Reducing uncertainty

after key actions


Show immediate feedback after saving, submitting, approving, or rejecting, so users always know whether the action was successful.

Visual alignment

Branding

Design system

Impact & value

Metrics

4.8/5

Average usability score

~10%

Operation error rate

240+

Pages of high-fidelity design

Feedback

From client

“Excellent work! A clearer MVP direction, helped my team align around core workflows, and turned a complex InCEP-inspired concept into a testable product experience.”

From users

“It made my tasks easier to start, review by giving more resourceful guidance, clearer status, and AI-support really helped me.”

Reflection

What I learned

Complex systems need clarity, not more features

In B2B flows, the best design often comes from helping users understand where they are, what matters, and what to do next.

Real-world UX is also scope management

A designer’s role is not only to create screens, but also to help teams prioritize, and move from ambiguity to execution.

AI should support judgment, not replace it

Users were open to AI insights, but they needed source context, reasoning, and control before trusting the output.

RANDALLD